Introduction
Typography is more than just choosing pretty fonts—it’s about readability, brand personality, and emotion. The right font selection can make or break a design.
Types of Fonts and Their Uses:
- Serif Fonts (e.g., Times New Roman, Garamond) – Traditional, authoritative, and great for print.
- Sans Serif Fonts (e.g., Helvetica, Arial) – Clean, modern, and easy to read on screens.
- Script Fonts (e.g., Pacifico, Lobster) – Elegant, decorative, and used for artistic branding.
- Display Fonts (e.g., Impact, Bebas Neue) – Bold, unique, and great for headlines.
Tips for Choosing Fonts:
- Keep it Simple – Use a maximum of two or three complementary fonts.
- Prioritize Readability – Ensure text is clear across all devices.
- Match the Brand’s Personality – A luxury brand may use serif fonts, while a tech startup may prefer sans-serif.
- Use Hierarchy – Make sure headlines, subheadings, and body text are distinct.
Conclusion
Typography plays a crucial role in visual communication. The right font choices can strengthen your message, enhance brand identity, and improve user experience.