Introduction
Colors are powerful—they evoke emotions, shape perceptions, and influence decisions. Understanding color psychology helps designers create visuals that connect with audiences effectively.

The Psychology of Colors:

• Red – Passion, urgency, excitement (Used by brands like Coca-Cola and YouTube).
• Blue – Trust, professionalism, calmness (Common in corporate branding like Facebook and LinkedIn).
• Yellow – Optimism, energy, warmth (Seen in brands like McDonald’s and Snapchat).
• Green – Growth, nature, and health (Used by brands like Starbucks and Whole Foods).
• Black – Luxury, sophistication, and power (Common in high-end brands like Chanel and Nike).
• Purple – Creativity, royalty, and imagination (Used by brands like Cadbury and Hallmark).

How to Use Colors in Design:

1. Consider Brand Identity – Colors should align with the company’s message and target audience.
2. Create Contrast – High-contrast color schemes enhance readability and visual appeal.
3. Use the 60-30-10 Rule – Primary color (60%), secondary color (30%), accent color (10%) for balance.
4. Test for Accessibility – Ensure color combinations are readable for all users, including those with color blindness.

Conclusion
By understanding color psychology, designers can make strategic choices that influence emotions, build strong brand identities, and enhance user engagement.